Football is well recognised as the world’s most popular sport, millions of people play the beautiful game and billions watch it. What Love My Football is trying to do is create a blanket or web that will connect all of the players, coaches, managers and enthusiasts at all levels below the main popularised commercial brands. The game is not tainted at the lower levels with obscene amounts of cash; it is pure enjoyment, pure dreams and fitness.

Behind the beautiful game are beautiful people who work hard to play the game at their level, who give up a lot to support their clubs and sacrifice everything to support their loved ones and friends. Love My Football is all about these players, money has not corrupted players at this level nor has the trappings of the commercialised game found at the higher levels.